My bff in my head Beyonce Knowles-Carter first heated things up 2 years ago when she dropped her 2 #1 fragrances HEAT & Heat Plus.
And now she’s following up with her new fragrance titled “Pulse” which will be in stores next month.
The success of Heat was amazing, but why not represent a different side of a woman? Pulse represents the woman I am on stage. When I think about excitement, it makes me think about my heart racing and a pulsating beat—it’s my stage persona. Heat represents my sensual side, it’s very spicy and Southern. Heat Rush is more about the woman I am on my off time, when I’m on vacation.
Pulse is a fragrance you can wear all the time. I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion
Watch the commercial below: